See where your app’s pricing is leaking revenue.

Get a free 2-page pricing snapshot showing where you sit in your category and the pricing risk you're most likely missing.

Free • No credit card required • Delivered within 24 hours

WHAT’S INSIDE YOUR FREE SNAPSHOT

What you’ll receive

  • Your pricing vs category benchmark band

  • Top 3 competitors with side-by-side pricing

  • 1 substitution threat (a free or bundled app eating your conversion)

  • 1 non-obvious pricing risk specific to your category

  • One actionable recommendation you can test immediately

WHY THIS MATTERS

Pricing leaks don’t show up where founders look

When a competitor changes annual pricing, launches a promotion, or shifts paywall structure…

You usually don’t feel it immediately.

You feel it later:

↓ User behavior shifts
↓ Engagement drops

By the time dashboards show the damage, demand has already shifted.

Most founders track installs, retention, and churn.

Few track the upstream pricing and substitution signals shaping those metrics first.

BUILT BY HASHIM

Built by Hashim, in Delhi

I’m building MarketLayer for indie and mid-tier subscription app founders who need pricing clarity without enterprise-tool complexity.

I previously built a pricing intelligence framework for domain registries — validated through conversations with Identity Digital and other registry operators — focused on detecting where premium demand fails to convert.

MarketLayer brings that same methodology to subscription apps.

Starting with Habit & Productivity, Wellness, and Language Learning — expanding to other subscription categories.

FOUNDING USER PLAN

Want ongoing tracking after your snapshot?

Your free snapshot gives you a point-in-time pricing analysis.The real advantage is continuous monitoring:
knowing when competitors shift pricing before it impacts your growth.

FOUNDING USER PLAN

$99/month

Slack DM access, response within 24h

(price locked for 12 months)

  • Monthly strategy call (30 min)

  • Weekly pricing snapshot (every Friday)

  • Competitor pricing & paywall alerts (within 24h)

  • Direct founder access

Start with the snapshot first.
Then decide if ongoing tracking fits your stage.

FAQ

Why automate competitor pricing tracking?

Why not just use Sensor Tower or AppFollow?

Built for indie and mid-tier founders, not enterprise analytics teams. No long contracts, no per-seat pricing.
MarketLayer is $99/month for founders to track competitor pricing, positioning, and pricing risks without enterprise tools or costs..

Do I really need a tool for this?

If you're an indie or mid-tier founder, enterprise analytics tools are overkill — built for teams of analysts, priced for budgets you don't have. MarketLayer focuses on the one thing you actually need: knowing when competitor pricing shifts before it eats into your growth.

Ready to see where your pricing sits?

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